MTI Members Are Using “Jobs of Tomorrow” to Inspire the Workforce of the Future – Are You?

In today’s ultra-competitive labor market, MTI Members are finding powerful success in one unlikely tool: storytelling with MTI’s Jobs of Tomorrow Docuseries.

Through MTI’s Jobs of Tomorrow docuseries, heat treaters across North America are engaging current employees and attracting new talent by showcasing the exciting, high-tech world of heat treating. The docuseries has become a game-changer for Member companies seeking to inspire pride in their teams and spark interest from the next generation of skilled workers.

Real-World Impact for MTI Members

Member companies that have shared the Jobs of Tomorrow episodes internally and on social media are seeing higher levels of interest in workforce development:

• Increased employee morale – Team members gain a deeper appreciation for the value and innovation in their daily work.
• Stronger recruiting conversations – Prospective hires are intrigued by the industry’s modern technology, career growth opportunities, and national impact.
• Better visibility – The videos provide a professional well-produced story that clearly shares what heat treating is, how it impacts society, and why to choose a career in heat treating.

One Member commented, “When we showed the videos to our team, they were blown away. It reminded them that they’re part of something much bigger than a job.  Prospective employees were much more interested once they viewed one or two of the docuseries videos.”

Why This Matters Now

With workforce shortages continuing to challenge the heat treating industry, there’s never been a more important time to take control of your company’s narrative. The Jobs of Tomorrow docuseries is professionally produced and tailored to resonate with modern workers—particularly younger generations seeking meaning, stability, and upward mobility in their careers.

By simply sharing these episodes and using MTI’s promotional resources, Members are telling a more compelling story about what it means to work in heat treating. The docuseries also provides a compelling digital resource for you to share in job fairs and local high schools and trade schools.

Take Advantage of MTI’s $2,500 Workforce Development Package

To help Members fully leverage this tool, MTI is offering a $2,500 workforce development package that includes:

• Access to all Jobs of Tomorrow videos
• Branded video player with your logo on the 6-minute micro-version, to embed on your website
• Pre-written social media post and Reel videos for Instagram, Facebook, and LinkedIn
• Tools for internal employee engagement and recruiting support
• Free account on MTI’s job board with (5) free job postings

This package gives you everything you need to turn this storytelling asset into real-world hiring and retention success.

Learn more and sign up today at: www.HeatTreat.net/jobs-of-tomorrow

Don't Miss Out

Whether you’re trying to recruit a new generation of technicians or reinforce pride in your existing team, the Jobs of Tomorrow docuseries is a proven, turnkey solution—and it’s exclusively available to MTI Members for a one time investment of $2,500. Start using this powerful tool and join the growing number of MTI Members leading the charge in workforce development.

If you have any questions, feel free to contact Tom Morrison at tom@heattreat.net.