Using MTI’s Jobs of Tomorrow Digital Tools to Attract Workers and Connect with Local Schools

With the never ending labor shortage here to stay, it’s important every company change their mindset on workforce development. In today’s competitive labor market, attracting skilled, motivated workers into the heat-treating industry requires more than a “Help Wanted” sign. The Metal Treating Institute (MTI) has built a powerful set of digital tools through its Jobs of Tomorrow initiative—tools designed to help Members, like you, tell the industry’s story, inspire students, and drive new talent into your company. Here’s how you can put them to work in your own community.

Start with MTI’s Digital Toolkit

The Jobs of Tomorrow digital resource hub includes everything you need to promote the industry:

• Professionally produced videos that showcase the technology, teamwork, and excitement behind modern heat treating.
• Downloadable social media graphics and captions for Facebook, Instagram, and LinkedIn.
• Sample scripts and email templates to help you reach out to educators, workforce boards, and community partners.

👉 Action Step: Visit the MTI website at HeatTreat.net and click on Jobs of Tomorrow under the benefits tab to see the workforce development toolkit. Add your company logo or contact info to the materials so your community sees you as the local entry point into the industry.

Promote Your Company on Social Media

Young people live online, and social media is one of the most effective ways to reach them. The toolkit’s ready-made videos and image posts highlight real stories of people who have built rewarding careers in heat treating.

👉 Action Step: Post one Jobs of Tomorrow video per week on your company’s social media channels. Tag local high schools, trade programs, and workforce development organizations. Encourage your team members to share the posts on their personal pages—word of mouth is powerful.  CLICK HERE to view 6 template posts with video reels and pictures to upload.

Partner with Local Schools

Educators are always looking for engaging, career-focused materials. The Jobs of Tomorrow classroom videos and brochures make it easy to introduce students to the science and career paths behind heat treating.

👉 Action Step:

• Reach out to your local high school’s career counselor, STEM teacher, or technical education director.
• Offer to do a short classroom presentation or host a plant tour.
• Use the Jobs of Tomorrow videos as the centerpiece—students love seeing real-world technology in action.  CLICK HERE for the link to send the full 6-episode docuseries to any school, counselor, or educator.

Collaborate with Workforce Partners

Local workforce boards, community colleges, and economic development offices are key allies in solving regional labor shortages. The MTI digital tools help you show them the professionalism and innovation within the industry.

👉 Action Step:
Send your local workforce partners the Jobs of Tomorrow introduction video and offer to participate in regional job fairs or career-awareness events. Highlight MTI’s national workforce campaign to position your company as part of a forward-thinking industry movement. CLICK HERE for the link to send the full 6-episode docuseries to any workforce partner.

Leverage the MTI Brand

Every time you use the Jobs of Tomorrow materials, you’re not just marketing your company—you’re amplifying MTI’s unified message:

“The future of manufacturing is bright, and heat treating is where technology meets opportunity and powers the world.”

By speaking with a consistent, modern voice across all regions, we make the industry and your company more visible and more attractive to the next generation.

Measure and Share Your Impact

Keep track of how many schools you’ve contacted, events you’ve attended, and students or job seekers you’ve reached. Share your stories with MTI—photos, testimonials, and success examples help strengthen the national campaign and inspire other members.

👉 Action Step: Email your outreach results or stories to the MTI office so they can spotlight your efforts in future communications.

The Jobs of Tomorrow campaign gives every MTI Member the tools to tell our industry’s story in a compelling, professional, and youth-focused way. By using these materials locally—on social media, in schools, and through workforce partnerships—you can help build the next generation of skilled, motivated heat-treat professionals right in your own backyard.

If you have any questions on the Jobs of Tomorrow tools, contact MTI’s Director of Member Experience, Kristen Speer at kristen@heattreat.net.