MTI Launches “Jobs of Tomorrow” Social Media Campaign

...Through Members  to Help Members Attract the Next Generation of Heat Treating Talent

The Metal Treating Institute (MTI) officially launched its Jobs of Tomorrow campaign in late 2024—an exciting initiative aimed at helping heat treating companies attract, inspire, and recruit the next generation of workers into one of the most vital sectors of manufacturing.

As the industry faces an evolving workforce landscape, the Jobs of Tomorrow campaign positions heat treating as a dynamic, technology-driven career path filled with opportunities. The campaign highlights how today’s heat treating jobs are not only essential to industries like aerospace, automotive, medical, and energy—but also offer long-term stability, excellent pay, and a high-tech work environment.

What Is “Jobs of Tomorrow”?

MTI’s Jobs of Tomorrow initiative is a national awareness effort designed to:

• Showcase the value and future of careers in the heat treating industry
• Educate students, parents, career counselors, and job seekers about what modern heat treating work looks like
• Connect local MTI Member companies with their communities and talent pipelines

The campaign leverages videos, testimonials, and digital storytelling to bring the heat treating profession to life for a new generation.

Learn more: Jobs of Tomorrow Overview

Ready-to-Use Social Media Posts for MTI Members

To make it easy for Members to promote this initiative, MTI has created a library of plug-and-play social media posts that any company can download and use across platforms like Facebook, LinkedIn, Instagram, Tik Tok, and X (Twitter).

These turnkey social posts include:

• Graphics highlighting the high-tech nature of heat treating careers
• Attention-grabbing captions focused on opportunity, growth, and innovation
• Customizable templates for regional promotion
• Suggested hashtags for better visibility and engagement

These posts are designed to be shared directly by Member companies in their local regions, making it easy to engage nearby schools, career centers, and potential job seekers.

Download the social posts here: Jobs of Tomorrow Social Media Toolkit

How You Can Help

Whether you’re an HR director, plant manager, or shop floor leader, you play a critical role in shaping the future workforce. Here’s how MTI Members can immediately get involved:

• Download and post the social content weekly on your company’s channels
• Share the videos and posts with local high schools, tech programs, and community colleges
• Encourage employees to repost on their personal networks
• Add your company’s job openings to local job boards and reference the Jobs of Tomorrow brand

By spreading the word, you’re not just filling jobs—you’re fueling the future of the heat treating industry.  Get your team involved in this very important workforce initiative. If you have any questions, contact Kristen Speer at kristen@heattreat.net.